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BtoB

Marketing veterans form new agency

Published on .

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San Francisco—Online marketing veterans John Durham and Cory Treffiletti announced the formation of Catalyst, a marketing agency that will help clients develop and implement digital marketing strategies.

Durham, who will serve as CEO-managing partner of Catalyst, was previously president of sales and marketing at Jumpstart Automotive Media. Treffiletti, who will serve as president-managing partner of Catalyst, was previously senior VP-engagement architect at Carat Fusion.

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