BtoB

MarketingExperiments.com buys MarketingSherpa

Published on .

Reprints Reprints

Most Popular
Jacksonville Beach, Fla.—MarketingExperiments.com, a research company that conducts real-time marketing experiments, announced it has acquired MarketingSherpa, a research company that publishes marketing case studies and benchmark data. Financial terms were not disclosed. The two research firms will function as separate entities. MarketingExperiment.com currently offers a library of nearly 1,000 case studies, four annual benchmark guides, summits, training and certification.
In this article: