BtoB buys MarketingSherpa

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Jacksonville Beach, Fla.—, a research company that conducts real-time marketing experiments, announced it has acquired MarketingSherpa, a research company that publishes marketing case studies and benchmark data. Financial terms were not disclosed. The two research firms will function as separate entities. currently offers a library of nearly 1,000 case studies, four annual benchmark guides, summits, training and certification.
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