×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Marketo announces IPO plan

Published on .

Most Popular
San Mateo, Calif.—Marketing automation company Marketo Inc. plans to go public sometime this year. The IPO is expected following a review by the U.S. Securities and Exchange Commission of papers filed this week, the company said in a statement. The move signals a continuing maturing of, and interest in, the marketing automation sector. Last summer, Eloqua Inc. went public and in December was acquired by Oracle Corp. In September, Pardot was acquired by interactive marketing services provider ExactTarget Inc.
In this article: