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Marketo boosts its e-mail deliverability solutions

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San Mateo, Calif.—Lead management vendor Marketo Inc. announced several enhancements to its e-mail solutions to improve deliverability. These include an authentication and branding package supporting the latest e-mail sender authentication standards; e-mail proofing for technical problems; delivery monitoring, including blocking and filtering alerts; and protective reputation management to help head off senders being added to e-mail blacklists, according to the company.
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