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Marketo boosts Microsoft CRM integration via partnership

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San Mateo, Calif.—Marketing automation company Marketo Inc. has partnered with data integration company Scribe Software to deliver marketing campaign data to users of Microsoft Dynamics CRM. The Scribe platform will also allow Microsoft CRM customers to integrate additional third-party data with Marketo's marketing software, such as Microsoft Dynamics Enterprise Resource Planning, Marketo said in a statement. Earlier this month, Marketo announced plans to go public later this year.
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