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Marketo gains $50 million in venture funding

Published on .

San Mateo, Calif.—Marketing automation company Marketo Inc. has secured $50 million in new venture financing, which it plans to use to expand its marketing automation suite and grow internationally. The funding was led by new investor Battery Ventures, along with existing investors Institutional Venture Partners, InterWest Partners, Mayfield Fund and Storm Ventures. Marketo has raised a total of $107 million since its founding in 2006, according to the company. Most recently, Marketo introduced a new marketing automation product, dubbed Spark, aimed at small businesses and priced lower than Marketo's enterprise-level products.
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