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BtoB

Marketo IPO nets $79M

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San Mateo, Calif.—Marketing automation company Marketo Inc. went public today, raising $79 million in an initial public offering. The company sold 6.1 million shares at $13 per share and will trade on the Nasdaq Global Select Market under the symbol MKTO. Marketo President-CEO Phil Fernandez co-founded the company in 2006, along with Chief Technology Officer David Morandi and Jon Miller, VP-marketing content and strategy. Other significant IPOs by marketing technology companies include Eloqua Inc., which went public in August, and in December was acquired by Oracle Corp., as well as ExactTarget Inc. and Responsys Inc.
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