San Mateo, Calif.—Marketing automation company Marketo Inc. has updated its revenue performance management solution with new capabilities for managing events, lead sourcing and social media marketing. The new release will be available to customers June 25.
The new tool prioritizes event invitees via real-time and historical triggers, and allows for budget management and ROI measurement of events. In addition, new integration of data from Jigsaw Data Corp. augments the quality of contact information, according to the company.
Marketo's new release also integrates social listening via the Radian6 social monitoring platform to trigger actions or elevate lead-score based on the social activity of customers within a company's lists, Marketo said.