San Mateo, Calif.—Marketing automation company Marketo Inc. has introduced a service that serves up content or messages to website visitors based on the content they've previously seen.
Marketo's Customer Engagement engine triggers the delivery of content, email messages or offers to viewers after analyzing their online behaviors. The tool also identifies which messages achieve positive engagement, Marketo said in a statement.
Last month Marketo went public,
raising $79 million in an initial public offering.