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Marketo launches marketing budget management product

Published on .

San Mateo, Calif.—Marketing automation company Marketo Inc. has entered the marketing operations arena with a budget management tool. Marketo Financial Management, the first application in the company's new Marketing Management suite, automatically connects marketing spending data with campaign data. The tool was built in collaboration with budgeting software company Allocadia Software. Additional products to be included in the Marketing Management suite will support marketing planning and coordination, and the management of marketing assets, Marketo said.
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