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Marketo launches tool set to measure predictable revenue

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San Mateo, Calif.—Lead management vendor Marketo is offering a new marketing analytics solution designed to measure, predict and optimize revenue cycles.

Marketo Revenue Cycle Analytics’ various tools help model a company’s revenue cycle, produce reports on revenue cycles over time, forecast pipeline and revenue from marketing activities and generate presentations, the company said.

Last month Marketo, which focuses on the small and midsize markets, raised $10 million in a fourth round of equity funding, for a total of $32 million so far, to fuel its continued growth.

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