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BtoB

Marketo-Leadspace integration aims at new leads

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San Mateo, Calif.—Marketo Inc. has integrated its marketing automation platform with Leadspace's social lead-targeting technology to help identify top-of-funnel sales leads. The Leadspace platform identifies leads across such sources as paid contact databases, social networks and websites. The leads are qualified based on how well they match a company's ideal buyer profile, Leadspace said in a statement. Last month Marketo integrated the real-time identification services of targeting and personalization company Demandbase Inc. into its platform to improve personalized communications.
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