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Marketo releases ‘social sales’ extension

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San Mateo, Calif.—Marketing automation vendor Marketo on Tuesday released Marketo Sales Insight, a native Salesforce.com application that integrates data from Marketo’s existing lead management tool with Salesforce.com’s sales force automation platform.

Marketo executives said the application is social because it allows salespeople to define a network of prospects or current customers and monitor their activity within the Salesforce.com interface with Facebook-style “status updates.” Updates pulled from activity data include visits to pages on the corporate site, e-mail opens and collateral downloads. The app also can check such business networks as Demandbase, Jigsaw and LinkedIn for additional information on anonymous leads, which are identified by regional or Internet domain details.

The application, which adds tabs to the Saleforce.com interface, also provides automated rankings, including “Best Bets” and “Watch” lists. Users can set up instant alerts to be notified of status changes via e-mail or text messages.

Marketo Sales Insight is sold on a per-seat subscription bases in conjunction with Marketo Lead Management and Salesforce CRM.

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