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Marketo rolls out lead-gen product

Published on .

San Mateo, Calif.—Marketo, a lead management software company, introduced Lead Insight for Sales, an on-demand product that helps sales and marketing teams work together to identify and interact with sales leads.

Lead Insight for Sales integrates with Microsoft Outlook and Salesforce.com and allows sales reps to send e-mail campaigns, track how prospects respond to marketing and sales communications, and get instant alerts when recipients open e-mails, visit a Web site or take other actions.

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