BtoB predicts global TV advertising will reach $163 billion this year

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Rockville, Md.—Global TV ad spending will reach $163 billion this year, up 5.4% over last year, according to a new forecast from Quadrennial events, including the U.S. presidential election, the London Summer Olympics and the UEFA (Union of European Football Associations) Championship, will help boost TV ad spending this year, according to the report. By 2017, global TV ad spending will total $214 billion, predicted. The full report is available for purchase here.
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