BtoB

MarketSense, MarketEffect merge to form Mx Group

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Burr Ridge, Ill.—MarketSense, a b-to-b creative and digital agency, and sibling MarketEffect, a b-to-b database marketing company, have merged to form the Mx Group. The two, based in Burr Ridge, continue under private ownership. Mx Group will offer the Market Xperience Platform for database-driven campaign development and analytics, the company said in a statement. The newly combined agency has also introduced a new website at TheMxGroup.com.
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