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BtoB

MarketShare gains $32 million in venture funding

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Los Angeles—Marketing analytics company MarketShare Inc. has garnered $32 million in funding from venture capital company Elevation Partners to support growth, particularly overseas.

MarketShare will also use the money to bolster investments in analytics, predictive modeling and its cloud-based suite of analytic products, according to the company.

This is MarketShare's second round of funding from Elevation Partners. (Elevation's own backers include the musician Bono.)

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