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MarketShare Partners buys JovianData

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Los Angeles—Marketing analytics and technology company MarketShare Partners has acquired business intelligence company JovianData for an undisclosed price.

MarketShare's software analyzes search, display and social media to determine the impact of these channels on traditional advertising. The company said the acquisition of JovianData technology, which manages data from multiple advertising sources, will enable it to analyze larger data sets faster and more efficiently for quick campaign adjustments.

JovianData employees in San Jose, Calif., and Bangalore, India, will join MarketShare, with JovianData co-founder and CEO Parveen Jain joining MarketShare's board of advisers.

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