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MarketSoft announces project management tool

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Lexington, Mass.--MarketSoft on Monday announced a new component in its DemandMore marketing automation suite. The tool, DemandMoreProjects, provides project management and is aimed at financial services companies that generate multichannel marketing campaigns through multiple business units. It plugs into MarketSoft's existing components: DemandMorePrograms, for campaign management; DemandMoreLeads, a lead management and trafficking application; and DemandMoreMetrics, a monitoring module. Prices for DemandMoreProjects start at $200,000 for the licensed version or $10,000 for the hosted service.
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