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MarketSoft says business is booming

Published on .

Lexington, Mass.-MarketSoft Corp. said that it has closed a series of major deals for its marketing automation solutions between April and June. The Lexington, Mass.-based company, which sells programs that allow businesses to change pricing and other attributes and have it instantly reflected in Internet communications received by customers, distributors and resellers, said MassMutual Financial Group, Cendant, IDG, and others signed aboard. Moreover, such existing customers as Cisco Systems Inc., Metropolitan Life Insurance Co. and American Express Co. greatly expanded their usage, MarketSoft said.
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