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BtoB

MarketSoft, Centra in alliance

Published on .

Lexington, Mass.--MarketSoft Corp., a marketing automation company, and Centra, an e-learning and real-time collaboration vendor, today announced an integrated Web conference platform. The system combines permission-based e-mail, one-click conference registration and automatic management of sales leads. In addition, the two companies have entered into a joint sales and marketing partnership.
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