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Marlboro Man goes b-to-b

Published on .

New York--Philip Morris USA, the manufacturer and marketer of Marlboro cigarettes, is beginning its first b-to-b project with a commitment to invest and participate in RetailersMarketXchange, a b-to-b hub that will link convenience stores with suppliers. The other companies investing in the exchange, which was announced in March, are Oracle Corp., McLane Co. and Chevron Corp. Philip Morris USA, the U.S. unit of Philip Morris Cos. Inc., also owns the Merit, Benson & Hedges and Virginia Slims brands. Its investment was not disclosed.
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