MARS Advertising names DeMont senior VP-analytics

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Southfield, Mich.—MARS Advertising, Southfield, Mich., has appointed Eric DeMont senior VP-analytics, a new role at the agency. DeMont was previously senior VP-director of analytics at MRM Worldwide, Detroit. In his new role, he will work with the MARS strategic planning team in using analytics to develop campaigns for clients.
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