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BtoB

Mars Drinks debuts 'Great Taste at Work'

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New York—Mars Drinks, a division of Mars Inc., introduced a b-to-b campaign for its office drink systems called “Great Taste at Work.” The online campaign, created by Doremus New York, includes rich media ads and social media. It is aimed at office managers and senior decision-makers, and is designed to show how Mars Drinks systems can boost office culture and productivity while bringing employees together to collaborate around the coffee machine. The campaign budget was not disclosed.
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