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BtoB

Martin Hochstein, Inquiry Management Systems

Published on .

What: President
Where
: Inquiry Management Systems (IMS), Toronto
Why
: Under Hochstein’s direction, IMS serves the publishing industry with services including ad tracking, lead generation, Web services and database solutions. In September, IMS introduced the Index to Magazine Advertising, with data including number of new advertisers per issue and number of advertisers increasing/decreasing advertising pages per issue. IMS also provides data for American Business Media’s Business Information Network report.
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