BtoB

Martin Reidy, Publicis Modem

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What: CEO
Where
: Publicis Modem, San Francisco
Why
: Publicis Modem, formerly Modem Media, grew its b-to-b business by more than 30% in 2006. It was named interactive agency of record for HP’s Technology Solutions Group and Personal Systems Group in Europe, the Middle East and Africa, and it created interactive campaigns such as HP’s “ProCurve Netwoking,” HP’s “Tea Running” and Ericsson’s “Volvo Ocean Race.”
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