The campaign, which ran in Interior Design magazine, published by Reed Business Information, set out to increase the awareness and sales of Steelcaseâs Werndl line of office furniture.
Other CEBA winners were: Kirshenbaum Bond & Partners for its âSpeed Gunâ (Client: Liberty Mutual); Carmichael Lynch for "Feather" (A.T. Cross); Marcus Thomas Advertising for "It's All in the Handle" (Leifheit International USA Inc.); Martin/Williams for "Tree/Callisto" (Syngenta Crop Protection-Callisto); Mobium Creative Group for "Buddy, Can You Paradigm?" (Mobium) and "Change" (Mobium); The Ashway Group for "Why Advertise in 2001?" (Advertising Age) and "Prescription" (Advertising Age); Sawyer Riley Compton for "Toothpaste" (CNN Newsource); PJA Advertising & Marketing for "Power of the Penguin" (IBM); Fry Communications for "Charter Furniture" (Charter Furniture).
American Business Media presents the CEBA awards.