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BtoB

Marty Homlish, SAP

Published on .

What: Global CMO

Where: SAP, New York

Why: Homlish is responsible for SAP's global and regional marketing activities, including branding, advertising, solution marketing and online marketing. This year, he oversaw the launch of a branding campaign called "It's Time for a Clear New World." The effort is designed to show how SAP's solutions provide businesses with operational transparency and accountability.
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