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Marx Communications offers pay-for-performance PR

Published on .

Stamford, Conn.--B-to-b public relations firm Marx Communications has created a pay-for-performance PR service aimed at small and midsize businesses. "A lot of PR companies have not been good about ROI," said Wendy Marx, principal. "It makes the PR company accountable to the client." Marx said the service is priced on a "per-placement" model.
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