Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


MasterCard consolidates global media account at Universal McCann

Published on .

New York—MasterCard Worldwide announced that it has consolidated its global media account, estimated at more than $340 million, at Universal McCann, New York. Previously GSD&M/Idea City, Austin, Texas, handled the company’s U.S. media account, while Universal McCann managed MasterCard’s media account outside the U.S.

In a statement, MasterCard said it has “enjoyed a great partnership and success with GSD&M/Idea City for more than 10 years, and we are extremely proud of the work we have done together. At this time, we have decided to consolidate our media-planning and buying responsibilities with our global agency of record to create greater efficiencies and consistency around the globe.”

Universal McCann’s sibling agency McCann Erickson Worldwide, New York, handles creative for MasterCard.

Most Popular
In this article: