BtoB

MasterCard International debuts b-to-b campaign

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New York—MasterCard International announced Monday that it has launched a new print b-to-b advertising campaign in the U.S.

The campaign promotes the suite of MasterCard Corporate Payment Solutions designed to help companies optimize their card programs to achieve greater efficiency and cost savings. It features the tagline "Helping you find profits in new places."

The new campaign represents a 46% increase in MasterCard’s large market commercial advertising spending relative to 2004.

The print ads appear in current issues of The Economist, Fortune and Purchasing. Ads will also appear in BusinessWeek, CFO and Treasury & Risk Management as well as other publications throughout the year.

They will also appear online on sites such as CFO.com, Google, WashingtonPost.com and wsj.com.

—Sean Callahan

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