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BtoB

Mastercard unveils new content initiatives

Published on .

Purchase, N.Y.—Mastercard Inc. unveiled two content initiatives: The Engagement Bureau, a “digital storytelling” platform, and Cashless Pioneers Blog, a redesigned blog showcasing customer stories. The Engagement Bureau is a content-sharing platform for journalists, bloggers and industry observers that site features news, videos and access to the company's communications contacts via social, mobile and traditional channels. The redesigned Cashless Pioneers Blog features individual customers, businesses, governments and Mastercard employees who have embraced electronic payments.
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