Agency: McCann-Erickson, New York
Quick chase: White space often enhances the graphics and text on the page. But in this case, white space is the ad with the exception of several lines of text and the MasterCard logo. The page puts the focus on a Web address and the line "being your own boss: priceless." The lack of visual elements on the page makes it too easy to pass up for readers scanning a magazine.
Chasers' choice: Goat