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BtoB

MatchLogic enters ad management fray

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Seattle--Interactive marketing services company MatchLogic Inc. has launched MatchLogic Client Drive, which includes campaign development, reporting and analysis options for marketers looking to tap the Internet. The launch marks an addition to MatchLogic's current ad-serving business. The Westminster, Colo.-based subsidiary of Excite@Home comes to market with the financial services content company Edgar Online Inc. as a customer. The announcement was made at the Direct Marketing Association's Net.marketing spring 2001 Conference and Exhibition, currently underway in Seattle.
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