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MatchLogic makes HotSocket connection

Published on .

Westminster, Colo.-Interactive marketing company MatchLogic Inc. said Monday that it has signed a strategic alliance with HotSocket Inc., New York, to jointly market their software solutions. The deal means business customers of HotSocket's will be able to use MatchLogic's marketing services as an integrated part of HotSocket's Sales-Driver Measured and Analyzed in Real Time technology for campaign management. As part of the deal, HotSocket will begin placing advertising this quarter using MatchLogic's e-mail services to drive prospects to its site.
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