Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Matlick launches new lead-generation ad serving program

Published on .

New York—Erik Matlick, founder of IndustryBrains and MediaBrains, has launched a new company aimed at publishers: Madison Logic.

The new company offers a lead-generation ad serving program called LeadFocus. It features a suite of tools that include ad serving via contextual and behavioral targeting, inventory management, reporting, analytics and lead delivery/management for publishers and advertisers. LeadFocus is designed to automatically qualify, manage and deliver leads.

Madison Logic said its customers include PC Magazine, iMediaConnection, ClickZ, Sourceforge, DMNews and Security Focus.

Most Popular
In this article: