Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Matt Yorke, President, IDG Strategic Marketing Services

Published on .

Yorke has been building a new business around social media, called Amplify, which involves tracking conversations around specific topics chosen by clients, then developing strategies to influence them through content creation and outreach. He also oversaw the launch of a new marketing campaign, “Think Tech: Think IDG.”
Most Popular
In this article: