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Maximizing Marketing ROI:
How to Tap the Full Potential of Your Customer Base

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It takes a lot of time and money to generate new leads and convert them into sales. Thus, retaining and up-selling current customers is vital to the profitability and sustained success of any organization. Join Jim Lenskold, author of the recently released white paper, CMO Guide to Maximizing Marketing ROI from Existing Customers, to learn marketing techniques to improve your ability to increase profitability and retain customers. Learn how to tap into the full profit potential that occurs when educational and engaging marketing programs are utilized to improve targeting, funnel management and the customer experience of existing clients.
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