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BtoB

Maxwell Group creates Web conferencing package

Published on .

Philadelphia—The Maxwell Group, a provider of live, direct-to-physician Web conferences, announced a new Web conferencing platform and service package. Called MedConferenceLive, the platform is designed to allow drug marketers and medical education agencies to sponsor, manage and execute live, online conferences. The technology includes e-recruitment tactics, sales rep training to maximize the Web conference results, speaker training, and data collection capability.

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