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BtoB

Maxwell Systems selects Stein+Partners as AOR

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New York—Maxwell Systems, which provides management software to the construction industry, has selected Stein+Partners Brand Activation, New York, as its agency of record following a review. Stein+Partners will be responsible for brand positioning, brand design, on- and offline marketing, Web development, content and event marketing. Maxwell Systems did not have a previous agency of record. The budget was undisclosed.
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