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BtoB

McCann creates global posts to serve expanded Microsoft role

Published on .

New York--McCann Worldgroup announced the addition of two worldwide positions to handle its expanded relationship with Microsoft Corp. Microsoft recently named MRM Partners, a McCann Worldgroup company, as one of its two worldwide customer relationship management agencies.

McCann Worldgroup also handles global advertising for Microsoft through its McCann Erickson advertising business.

Michael McLaren was named to the newly created position of exec VP-director of global accounts on the worldwide Microsoft business for McCann Worldgroup, from exec VP-director of client services for McCann Erickson, San Francisco.

Casey Jones has been hired as exec VP-global strategy director on the worldwide Microsoft account, from exec VP-managing director, technology, at Grey Global Group.

--Kate Maddox

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