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BtoB

McCann Erickson announces global expansion of McCann Enterprise

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London—McCann Erickson, London, announced the global expansion of McCann Enterprise, a specialized b-to-b agency that opened in London in 2010. Under the global expansion, McCann Enterprise will operate as a specialist b-to-b micro network within McCann Erickson, with new offices in Munich and Singapore, in addition to its London office. The network will also draw upon b-to-b expertise within McCann Erickson New York, McCann Erickson Salt Lake City and other agency offices around the world. McCann Enterprise is led by Managing Director Stephen Meade and Creative Director Will Shepherd.
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