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McCann-Erickson awarded Verizon Wireless account

Published on .

New York--Verizon Wireless has awarded its national advertising account to McCann-Erickson, New York, and its media planning account to Universal McCann, both part of McCann-Erickson Worldgroup owned by Interpublic Group of Cos.

The total account is estimated at between $300 million and $400 million, although Verizon declined to disclose spending.

The incumbent on the account was Interpublic’s Lowe & Partners, although McCann had been serving as the temporary account steward since Verizon split with Lowe in February.

The 13-week review was narrowed to McCann and one other agency, Arnold Worldwide, according to a Verizon spokesperson.

The agency of record assignment includes responsibility for all national advertising in all media, as well as national media planning.

--Kate Maddox

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