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BtoB

McCann Erickson, Beijing Jiaotong University partner to develop marketing communications talent in China

Published on .

Beijing—Beijing Jiaotong University and McCann Erickson Guangming on Wednesday announced they have signed a letter of intent to foster professional marketing communicators in China. In addition to providing funding to launch the program, McCann Erickson Guangming will share best practices and resources with the school and line up international industry professionals for lectures. University students will also have the opportunity to intern at McCann Guangming.

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