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BtoB

McCann Erickson hires exec VP-global brand director

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San Francisco—McCann Erickson San Francisco has hired Nils Peyron as exec VP-global brand director on the Microsoft account. Peyron was previously exec VP-chief marketing officer at Bath & Body Works, Columbus, Ohio. He succeeds Harry Corsham, exec VP-director of client services, who has been named exec VP-regional account director of global accounts, Asia Pacific.

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