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McCann-Erickson launches MRM Partners Worldwide

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New York--In a move to expand the scope of its customer relationship management and digital services, McCann-Erickson WorldGroup has combined its MRM Worldwide and Zentrophy Partners units into a single new entity called MRM Partners Worldwide. The unit will be headed by Pamela Maphis Larrick, who was named president-CEO of MRM Partners Worldwide from president-COO of MRM Worldwide. Stan Rapp, previously chairman-CEO of MRM Worldwide, has been named chairman of MRM Partners Worldwide.
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