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BtoB

McCann Erickson wins HP assignment

Published on .

New York—McCann Erickson Worldwide has been selected by Hewlett-Packard Co. to handle creative advertising for its personal systems group in the U.S., Europe, Middle East and Africa.

HP’s agency of record, Goodby, Silverstein & Partners, San Francisco, will continue to serve as worldwide lead creative for the marketer’s overall business.

The account is estimated at $200 million. The incumbent on the personal systems group creative account was Publicis Worldwide.

—Kate Maddox

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