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BtoB

McCann rolls out Craft Worldwide

Published on .

New York—McCann Worldgroup, New York, announced the global launch of Craft Worldwide, a business unit that focuses on strategic consulting, design, marketing operations and execution of creative work. The unit is led by CEO Fred Schuster, who was previously CEO of RedWorks Worldwide, New York, a unit of Ogilvy Worldwide. Craft has offices in New York, London, Paris, Singapore, Tokyo and other global locations.
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