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BtoB

McCann Worldgroup buys interactive agency

Published on .

New York—McCann Worldgroup, a division of Interpublic Group, has acquired AllofUs, an interactive design agency based in London. Financial terms of the deal were not disclosed. In addition to creating online programs, AllofUs produces interactive environments for events, trade shows and retail spaces. AllofUs was founded in 2003. Its client roster includes Microsoft Corp. and Nokia.
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