×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

McClatchy buys Tru Measure

Published on .

Most Popular
Sacramento, Calif.—Newspaper publisher McClatchy Co. has acquired Tru Measure, a digital marketing company that measures online ad effectiveness. Financial terms of the deal were not disclosed. As reported in the Sacramento Bee, a McClatchy newspaper, the two companies have worked on projects since 2010. A Tru Measure product is currently being used in McClatchy's impressLOCAL tool on behalf of small and midsize advertisers. Tru Measure co-founder Charity Huff is the only company executive joining McClatchy. She will retain her title of general manager. Tru Measure is based in Crested Butte, Colo.
In this article: